/5 min read/Tessa Whitlock
Nobody reads paragraph four
Visitors scan, they do not read. How to structure a landing page for people who give you eight seconds and one thumb.
Read the postBlog
Notes from the roast pit.
No fluffWhat we keep seeing on landing pages, why it costs signups, and what to do about it. Short posts. Real fixes. Zero thought leadership.
/5 min read/Tessa Whitlock
The CTA is not shy. You hid it.
Where the button goes, what it should say, and why five equal choices convert worse than one obvious one.
Read the post/5 min read/Tessa Whitlock
Your hero section is a horoscope
If your headline could sit on any company's homepage, it is not a headline. The who, what, outcome test and how to pass it.
Read the postFree to start
Reading is nice. Roasting is faster.
Paste your URL and get the same advice, aimed at your page, in about a minute.